Table of Contents
- 5 Reasons to Get More Google Reviews
- Google Reviews Improves SEO
- How to Get Google Reviews
- Need Help With Real Estate Marketing? Use PhotoUp!
As a real estate photographer, there are several things that you can do to market your services and grow your business. One of the most effective strategies is to ask your clients to leave you a review on Google.
Google reviews are crucial for any business that wants to improve its visibility online, and real estate photography is no exception.
In this blog post, we’ll explore why real estate photographers need Google reviews, and how to get and use them to their advantage.
Let’s dive in!
5 Reasons to Get More Google Reviews as a Photographer
Here are 5 reasons why you should get more Google reviews for your real estate photography business.
1. Google Reviews Improve Your Online Reputation
Your online reputation is essential if you want to attract new clients and grow your business.
Most real estate agents look for photographers online, and they want to work with someone who has an excellent reputation.
When you have plenty of Google reviews, you show potential clients that you’re trustworthy, reliable, and professional.
Additionally, positive reviews from your past clients can motivate new clients to contact you, book your services, and leave their own reviews.
2. Boost Your Online Visibility
Google reviews are an essential part of your online presence, and they can help you to rank higher on Google’s search results.
When people search for real estate photographers in your area, Google takes into account the number of reviews that you have.
The more reviews you have, the more likely you are to appear at the top of the search results.
This means that Google reviews can help you to attract more visitors to your website or online portfolio, increasing your chances of getting new clients.
3. Provide Useful Feedback
Google reviews are not only helpful for potential clients; they’re also beneficial for you. Reviews can give you valuable feedback on what you’re doing well, and what you can improve.
You can then use this feedback to tweak your services and make them even better for your clients.
Reviews can also help you to identify any issues that might be preventing you from getting more clients.
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4. Free Marketing
In the real estate photography business, marketing can be expensive. Fortunately, reviews from Google are a form of free marketing.
When your clients leave you a review, they are advertising your services to their network. They are telling their friends, family, and colleagues about their positive experiences with your business.
Word of mouth is one of the best forms of marketing, and reviews give you the power to scale it up.
5. Reviews Build Trust
Finally, Google reviews are an excellent way to build trust with your clients.
When people see positive reviews from your past clients, they can feel confident that they’re making the right choice by hiring you.
In other words, good reviews can help to reduce any anxiety or uncertainty that potential clients might have about working with you.
This can result in more bookings, more satisfied clients, and a better reputation in the market.
Google Reviews Improves SEO
As a real estate photographer, one of your first steps should be getting your business listed on Google My Business. It provides a platform for prospective clients to passively find and hire you.
According to a Backlinko study, approximately 28% of people click on the first link in Google search results, while about the top 3 Google search results get 54.4% of all clicks. So ideally, you want your business to be within those top three results.
To rank higher in search results, you need to focus on Search Engine Optimization (SEO). And for local services like real estate photography, leveraging Google reviews can greatly improve your local SEO.
Over time, consistently asking your clients for good reviews will inevitably boost your Google ranking when people search for “real estate photographer near me” or “real estate photographer [insert your city name].”
Implementing this strategy can passively help you establish a stronger online presence, increase visibility to potential clients, and ultimately secure more jobs.
How to Get Google Reviews
With Google My Business, you can easily provide a link that takes people directly to the Google review page for your business. It’s super simple!
All you have to do is reach out to some happy clients, the ones you know will have good things to say, and kindly ask them for a 5-star Google review.
Here’s a template you can use:
“Hi *client-name*! If you have a minute, would you consider leaving me a 5-star Google review? It would mean the world to me. Just click the link below, and it will take you directly to the review page. Thank you!”
Once you’ve included the link to your Google review page, you’re all set!
You can also use a Google review plugin on your WordPress website that showcases your existing reviews and also encourages people to leave you a review.
In case you would get a bad review, make sure to answer back on it so potential customers can see you’re trying to solve the situation and satisfy your clients.
Now, here’s the exciting part. This strategy has had an outstanding success rate of around 90%! The other 10% might forget, not have the time, or simply not leave a review.
But that’s alright because this incredibly effective method requires minimal effort on your part to start generating positive reviews on Google.
Wrapping Up
Google reviews should be an essential part of any real estate photographer’s marketing strategy.
They are essential for building your online reputation, improving visibility, and providing valuable feedback.
Positive reviews can be a powerful marketing tool, attracting new clients and helping you to stand out in an increasingly competitive market.
Finally, Google reviews help to build trust with your clients, giving them the confidence to book your services. So, if you’re not already asking your clients to leave you a review on Google, now is the time to start!
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Understanding the digital landscape and the tools available to maximize leads and attract new clients are essential aspects of real estate marketing.
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All of our tools are easy to use and come at affordable prices. Explore which tools would be best for you among the following:
- Real estate photo editing – for the absolute best property images
- Virtual Staging – to stimulate buyers’ imaginations and increase interest
- Virtual house tours – to offer a realistic sense of being in the property
- Single property websites – to market each listing without distractions
- Custom websites – to promote your real estate business and serve as an anchor site
- Floor plans – to help potential buyers fully understand the flow of a space
- Property flyers – to provide a synopsis of the listing information
- Video editing – for walk-through tours, you can feature on social media platforms
- House portraits – as the perfect closing gift that you can talk about online
- Virtual Assistants – PhotoUp can also help you hire full-time or part-time VAs
With an innovative real estate marketing partner and the right tools to help you, you’ll be creating stunning photography and gaining clients at a lower cost than ever before.
So, take the first step toward improving your real estate marketing today.
Sign up for a free PhotoUp account and let us help you start using the best real estate marketing tools for your business so that you can grow your online reputation.
We hope this blog post helped you understand how to get Google reviews and why they are important to grow your real estate photography business.
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