Table of Contents
- The Impact of High-Quality Real Estate Photos
- Key Benefits of Professional Real Estate Photo Editing
- How PhotoUp Can Elevate Your Listings Photos
In today’s highly competitive real estate market, visual appeal is crucial. High-quality images, often achieved through real estate photo editing, can mean the difference between a quick sale and a listing that lingers.
Professional photo editing helps enhance images, ensuring they capture the attention of potential buyers.
Investing in professional editing services isn’t just about aesthetics—it’s a smart business move that leads to faster sales, higher selling prices, and increased client satisfaction.
Let’s show you why!
The Impact of High-Quality Real Estate Photos
Professional real estate photo editing is more than just an added expense—it’s a strategic investment.
With homes selling faster, at higher prices, and attracting more attention online, high-quality images can make all the difference.
Let’s take a look at how high-quality real estate photos can impact views, and home sales, and build trust.
1. Faster Home Sales
A National Association of Realtors (NAR) study found that homes with professional photos sell 32% faster than those with low-quality images.
High-quality visuals create a strong first impression, encouraging more showings and reducing time on the market.
This is backed up by some recent statistics revealing that listings with professional photos spend 89 days on the market compared to 123 days for other homes.
2. Higher Selling Prices
According to Redfin, listings with professional-quality photos sell for an average of $3,000 to $11,000 more than those with amateur photos.
In addition to higher sales prices, quality photography can enhance a property’s perceived value by as much as 39%, influencing buyer perceptions.
Typically, buyers perceive well-edited images as a reflection of a property’s true value, increasing the likelihood of competitive offers.
Also, sales agents who use professional photographers earn twice as much commission compared to others, which indicates higher sales prices.
3. Increased Online Engagement
In today’s digital age, 99% of homebuyers search online before visiting a property, so the images have to stand out to capture buyers’ attention.
Recent studies show that 85% of homebuyers consider photos the most critical factor when evaluating a property online. The listing photos are the most important factor in deciding which homes to view.
In addition, listings with high-quality images receive 118% more views than those with low-quality visuals, leading to more inquiries and showings.
4. Builds Trust and Credibility
63% of real estate agents acknowledge that high-quality photography is essential to their success and the sale of properties.
Well-edited photos not only attract buyers but also enhance an agent’s professional image.
Agents who use professional photography and editing are perceived as more reliable and competent, leading to increased referrals and repeat business.
Have You Ever Thought To
Outsource Photo Editing?
Try it today with 10 free edits from three professional photo editors.
Key Benefits of Professional Real Estate Photo Editing
With these compelling statistics in mind, let’s take a look at some key benefits of professional real estate photo editing.
1. Enhancing Property Features
Professional real estate photo editing ensures proper lighting, balanced colors, and corrected perspectives, making interiors look spacious and inviting.
Techniques like HDR blending, sky replacement, and object removal create visually stunning images that highlight a property’s best features.
For instance, using a twilight image as the listing’s main photo averaged 76% more views than listings without the use of twilight images. They add a romantic and dramatic look that draws viewers in.
2. Saves Time for Photographers and Ensures Image Consistency
Editing real estate photos is time-consuming. By outsourcing to a professional service, photographers and agents can focus on other aspects of their business, such as capturing new listings, marketing, and client relations.
With PhotoUp’s dedicated editing, you can boost turnaround time and maximize image consistency, which helps to establish your brand. Plus, prices can go as low as $0.50 per image depending on the style and editing batch.
Browse Top Dedicated
Real Estate Photo Editors
Ready-to-hire editors for real estate photo editing, and more.
Professionally edited images ensure a cohesive look across all listings, reinforcing a real estate photographer or agent’s brand and increasing trust among buyers and sellers.
3. Cost-Effective Marketing Tool
Compared to traditional marketing methods, investing in professional photo editing provides an excellent return on investment.
A small upfront cost for editing can result in quicker sales and higher commissions. In fact, professional listing photos increase the price per square foot with a 47% increase for homes with high-quality images.
4. Helps Buyers See the Home’s Full Potential
Many listings are vacant when putting them on the market, which makes them more difficult to sell.
With the help of virtual staging, you can add digital furniture and decor to outdated and empty spaces to help buyers see the home’s full potential. They can imagine themselves living in the space.
Not only is virtual staging up to 97% cheaper than traditional staging, where you have to rent furniture and hire a professional stager, but it allows you to cater to any target audience.
With different design styles, you can choose a style that best suits your audience or present the same place with different virtual staging styles to give them more options.
Have You Ever Thought To
Outsource Photo Editing?
Try it today with 10 free edits from three professional photo editors.
How PhotoUp Can Elevate Your Listings Photos
PhotoUp offers high-quality, affordable real estate photo editing services that help agents and photographers enhance their images with professional precision.
With services starting at just $1.50 per image for on-demand editing, PhotoUp provides fast turnaround times, user-friendly photo management tools, and expert editing techniques, including:
- Image correction and enhancement
- Color and tone adjustments
- Window masking and glare reduction
- Clutter and object removal
- Perspective corrections
- HDR editing
- Manual blending
- Sky replacements
- Day-to-dusk conversions
- And much more!
By outsourcing editing to PhotoUp, real estate professionals can save hours of work, improve the visual appeal of their listings, and ultimately sell properties faster and at higher prices.
PhotoUp Is a Trusted Brand
PhotoUp is a trusted brand and has been featured on some of the most well-respected real estate photography blogs/podcasts like the PFRE and Shooting Spaces, plus other big new stations such as NBC, Fox News, USA Today, and CBS.
Also, with hundreds of 5-star reviews on verified review sites, you can rest assured your real estate marketing is in safe hands!
A One-Stop Shop for Real Estate Marketing
Additionally, PhotoUp is a complete one-stop shop for all your real estate marketing needs and also offers services such as:
- Virtual staging
- Virtual house tours
- Single property websites
- Custom websites
- Floor plans
- Property flyers
- House portraits
- Virtual Assistants
- And more.
Whether you’re a real estate agent looking to impress clients or a photographer aiming for efficiency, PhotoUp can help take your real estate photos to the next level.
How to Get Started
Getting started is super easy – this is what to do:
Step 1. Sign up for a free PhotoUp account.
Step 2. Upload your photos to our easy-to-use software.
Step 3. Choose the level of editing that you need and provide instructions (optional).
Step 4. Wait for PhotoUp professional editors to edit and return the photos in less than 24 hours (48 hours for virtual staging).
Step 5. Download and start using your beautifully edited photos.
PhotoUp Real Estate Photo Editing Uploader Demo
To see how easy it is to get started with PhotoUp, check out our real estate photo editing uploader demo:
It’s really that easy to get your beautifully edited photos returned to you in less than 24 hours!
Sign up for a free PhotoUp account today, and take your real estate photography to the next level with the help of our professional editors!
For a limited time, we even offer 10 free credits you can use on any of our services when you sign up for an account.
We hope this blog post helped you discover why professional real estate photo editing is worth the investment. Before you go, you may also want to check out some related resources:
