Table of Contents
- Why Lighting Is Important in Real Estate Photography
- 7 Real Estate Photography Lighting Tips
- Best Real Estate Photography Editing – PhotoUp
In real estate photography, lighting plays a significant role in presenting a property in a captivating and accurate manner.
Lighting takes center stage in real estate photography. The wrong lighting can ruin a real estate photoshoot, while the proper lighting can mean a quicker, higher-priced sale.
This post will discuss 7 expert tips for real estate photography lighting that will guarantee you the best results.
Before we jump into lighting tips, let’s first understand why lighting is so important for real estate photography.
Why Lighting Is Important in Real Estate Photography
Lighting plays a significant role in almost any category of photography. Seasoned photographers know how to use lighting to determine a mood or ambiance or to draw out certain elements in the photo.
In real estate photography, the lighting conditions vary, sometimes to extremes. The photographer might be shooting a sun-drenched backyard and deck, only to move indoors to shoot several dark rooms.
No matter how well decorated or stylish, most rooms look drab and uninviting in the wrong light. Too much light can also eliminate essential details in a photo, making it hard to see the space’s finer points.
Consider the following lighting considerations in real estate photography:
- A poorly lit room could look unwelcoming
- Excessive shadows can ruin the texture of furniture or other decor
- Glare from windows or overhead lighting can blur important features
- The wrong lighting will throw off the colors in terms of balance and accuracy
In real estate photography, lighting can highlight a property’s best features and hide its flaws or do the exact opposite.
Therefore, mastering lighting is crucial for any real estate photographer.
With that in mind, we’ll share 7 lighting techniques that real estate photographers use to capture a property in its best light.
7 Real Estate Photography Lighting Tips
Here are 7 real estate photography lighting tips that will deliver the best results each time.
1. Make the Most of Natural Lighting
Generally, most rooms look more appealing if shot under natural lighting, particularly if the space has large windows or skylights.
Natural lighting typically best captures a room’s colors and textures. The same can be said for making a space seem larger than it actually is.
Here are a few things to keep in mind when shooting real estate photography in natural lighting:
- Keep an eye out for glare, which can distort the image
- Shadows can be inviting or distracting, so take a few test shots first to check the shadows
- Typically, midday is the best time for natural lighting
- Pay attention to excessive contrast caused by unbalanced natural light
- Know the direction the house faces so you won’t be surprised by the location of the sun
Real estate photography lighting isn’t an either-or proposition. Experiment with mixing natural lighting with artificial interior lighting sources and flashes.
2. HDR Is Ideal for Real Estate Photography
HDR photography is a good choice for real estate situations since it makes it easy to capture detail while maintaining balanced lighting.
Even the best camera and lens can’t capture the entire range of light in a room or space.
Bracketing photography provides several exposures at various shutter speeds so you can blend pictures in post-production.
The primary advantage of HDR photography is that it captures a broader range of details and allows you to manipulate highlights and shadows for the desired effect.
If you’re concerned about natural-looking results, HDR photography is easily adjusted to enhance highlights and shadows in a natural-looking way across rooms and spaces of the property.
For more details, read this piece on which is best: HDR vs. flash for real estate photography.
3. Use a Light Meter to Assess Lighting Levels
An accurate light meter is an essential piece of real estate photography gear. Given the variations of lighting levels you will face at almost every property, you should master using one for all your photos.
The meter will help you more accurately judge the light levels in each scene so you can adjust your settings to achieve correct exposure every time.
Here are a few things to keep in mind when it comes to light meters:
- Some cameras have an integrated light meter
- Make sure you take the time needed to use the meter properly
- Test the meter in different lighting conditions to gauge it’s capabilities
Remember, consistent and accurate exposure is one of the hallmarks of high-quality real estate photography.
Wondering what other equipment you might need? Take a look at what gear you actually need for real estate photography.
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4. Aim for Consistency Across Rooms
This tip is straightforward. You want the lighting and exposure levels to be the same from room to room.
Simply put, your listing photos will look odd and poorly done if some rooms are dark and full of shadows while others are bright and light-filled.
To avoid random-looking results, walk around the entire property first to determine the best lighting strategy for each room and space.
Also, try not to change lighting, flashes, and settings as you go from room to room. Keep everything the same unless necessary and address issues during the editing phase.
5. Bounce Flashes Are Your Friend
If you encounter situations where you need additional light, a bounce flash will help you add light while keeping it as natural-looking as possible.
Bouncing the flash off the ceiling or walls and ceiling will diffuse the light to mimic daylight.
Here are a few tips for working with bounce flash:
- Experiment with various angles and positions to see which works best
- Aim to distribute the light as broadly and evenly as possible
- Start by bouncing the flash off the higher part of the wall behind you
- Keep in mind the location of windows, mirrors, and other reflective surfaces
Bounce flash can be handy on overcast days and when natural light is difficult to come by in a space or room.
6. Avoid Using Mixed Lighting Sources in Real Estate Photography
Yes, there will be times when you need to mix artificial and natural lighting sources for your shoot. However, try to avoid doing so whenever possible.
The color temperature will vary, sometimes significantly, when using different light sources.
For example, think about the following when it comes to lighting:
- Natural light tends to be cooler in temperature, often casting a bluish tint
- However, natural light temperatures will vary depending on the time of day
- Artificial lighting tends to cast red or yellow tints
- Also, artificial light tends to be warmer
If you start mixing lighting sources, you might find delivering uniform, natural-looking results challenging.
Take a look at low contrast vs high contrast for real estate photography for more information.
7. Real Estate Photography Lighting Tip – Plan the Shoot Ahead
Few things are worse than showing up at a property and realizing you don’t have the lighting equipment you need or that the natural light will be problematic.
Therefore, our last real estate photography lighting tip is to plan ahead. If possible, visit the property before the shoot to learn the following:
- What direction does the property face?
- What is the angle of the light at certain times of the day?
- Will the size or placement of windows and outside view be an issue?
Finally, check the weather a day or so ahead of your shoot. Aim to shoot on clear, sunny days whenever possible.
To learn more about when to take your photos, take a look at the best time to take exterior real estate photography.
Each of the above tips has advantages and disadvantages, and the choice depends on the property’s specific requirements and your photography style.
Finally, we have one last expert tip: use the best real estate photo editing service for all your listing photos.
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Best Real Estate Photography Editing – PhotoUp
You went out of your way to ensure the best lighting and conditions for your real estate photography shoot. So, maintain that level of excellence in the editing process.
Work with PhotoUp for all your real estate photo editing needs. We’re an industry leader, offering a full range of affordable and fast editing services.
When it comes to real estate photography lighting issues, our team of experienced photo editors can do the following:
- Correct exposure issues
- Remove color casts and harsh shadows
- Enhance or change colors
- Eliminate glare from windows or light sources
- Do window masking when needed
- Change the sky or add twilight effects
- And much more!
We also make it possible for you to work with the same dedicated photo editor for all your photography needs. Having a dedicated editor delivers consistency in style, branding, and outstanding image quality each time.
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For more details, check out our real estate photo editing uploader demo:
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We hope this blog post helped you understand why real estate photography lighting is so important to achieve the best results. If you found this article helpful, you might want to read some of the following related posts:
