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Are you wondering what flambient real estate photography is about? Then, you’ve come to the right place!

As a professional real estate photographer, mastering flambient photography is a game-changer, enabling you to create stunning, true-to-life images that showcase a property’s best features.

In this blog post, we’ll explain what flambient real estate photography is and when you should use this method. We’ll also discuss the difference between HDR and flambient photography and what is best for showcasing properties.

Let’s dive in!

Understanding Flambient Real Estate Photography

What is flambient real estate photography? Flambient real estate photography combines flash and ambient light to create balanced, visually appealing shots. 

This technique is particularly effective in rooms with mixed lighting conditions, where natural light alone fails to capture the property’s true essence. 

By blending flash and ambient light, photographers can highlight the property’s best features while maintaining accurate color representation and even lighting.

That said, let’s discuss some ideal scenarios for flambient photography.

Ideal Scenarios for Flambient Real Estate Photography

Flambient photography is most often used when you have extreme dynamic range in the home. In other words, flambient photography excels in:

  • Rooms with large windows and dark corners
  • Spaces where artificial lights cast unflattering colors
  • Homes with limited natural light that cause shadows and color distortion

Using only ambient light often results in walls losing color and shadows being too dark, while relying solely on flash can create unrealistic images with unnatural shadows. 

Flambient photography strikes the perfect balance, producing images that are both vibrant and true to life.

We are often asked whether flambient photography is the same as HDR photography, so let’s take a closer look at the differences between the two techniques.

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HDR vs Flambient: Which Is Best to Showcase Properties?

High Dynamic Range (HDR) and flambient photography are two techniques with their own unique approach to showcasing properties. 

HDR involves capturing multiple exposures of the same scene and blending them together to create a single image that highlights the full dynamic range of light, ensuring that both shadows and highlights are visible. 

This method is particularly effective in challenging lighting conditions, such as interiors with bright windows. 

On the other hand, flambient photography combines both flash and ambient light; it involves taking a base shot with the existing light and then adding flash to illuminate specific areas, creating a balanced, natural-looking image. 

So while HDR focuses on dynamic range, flambient aims for a more realistic portrayal of the space, often resulting in images that feel inviting and well-lit without losing the warmth of natural lighting.

Flambient Real Estate Photography – FAQ

What is a flambient photo?

A flambient photo is a combination of two styles of photography; ambient and flash. The goal is to achieve a balanced image.

Additionally, ambient photos rely on natural light while flash photos are used to help with color correcting, window views, and of course, additional lighting. 

What is flambient lighting in real estate photography?

Flambient lighting in real estate photography combines natural and artificially lit photos to get realistic images with accurate white balance.

Is flambient real estate photography the same as HDR photos?

No, not quite! Most real estate photographers rely on HDR techniques, which can sometimes make photos look unrealistic and affect the white balance.

Instead, the flambient method blends natural light with artificial light to create realistic images with perfect white balance.

What gear do you need to shoot flambient?

To successfully shoot the flambient method, you’ll need the following gear:

  • A DSLR or mirrorless camera with manual settings
  • A wide-angle lens (16-35mm range) to capture entire rooms
  • A tripod for stability and consistent framing
  • An off-camera flash with a diffuser
  • Light Stands to position your flash strategically
  • A remote trigger to control the flash remotely
  • And editing software for post-processing

To learn how to shoot spaces using the flambient method and manually blend your images in the editing process, you can check out our flambient real estate photography 101 guide.

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Get Groundbreaking Flambient Photos With PhotoUp!

By mastering flambient photography, you can elevate your real estate photography game, offering agents images that stand out and attract potential buyers.

However, it requires some editing skills and effort to learn how to blend the ambient, flash, and window shots together into a balanced and well-lit final image.

That’s where PhotoUp comes to the rescue! 

At PhotoUp, our team of professional real estate photo editors has the expertise to transform each of your photos from good to breathtaking.

Except for flambient editing, our editors can help with for example: 

  • Image brightness and exposure correction 
  • Color and tone adjustments 
  • Window masking and glare reduction
  • Clutter and advanced object removal
  • Line and angle corrections
  • HDR editing and manual blending
  • Harsh shadows and lack of light 
  • Sky replacements
  • Twilight and day-to-dusk editing, etc.
  • And much more!

Best yet, our editing is affordable and starts at the low cost of $1.10 per image depending on the subscription and complexity level.

We offer a quick turnaround time of 12 to 24 hours for basic editing and 48 hours for virtual staging.

But that’s not all…

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On top of that, PhotoUp has everything you need for your real estate marketing needs on one platform and also offers additional services such as: 

We have everything you need to enhance and market real estate photography in one user-friendly platform.

Easy Ordering Process With PhotoUp

Getting started with PhotoUp is easy! This is the process in short:

  1. Sign Up: Create a free PhotoUp account in less than a minute
  2. Upload Images: Use PhotoUp’s easy-to-use platform to upload your photos
  3. Download Edited Images: Receive your professionally edited images in less than 24 hours

PhotoUp Real Estate Photo Editing Uploader Demo

Have a look at our real estate photo editing uploader demo to see how easy it is to use our software:

It’s really as simple as 1-2-3 to perfect your real estate photography!

Sign up for a free PhotoUp account today and let us help you take your flambient real estate photography to the next level.

Plus, for a limited time, you even get 10 free credits you can use on any of our services when you sign up for an account!

We hope this blog post gave you some insights into what flambient real estate photography is and when it’s best to use this method. Before you go, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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