Table of Contents
- The Importance of Real Estate Photos for Home Sales
- Are Professional Real Estate Photos Worth It?
- Types of Professional Real Estate Photography
- 10 Secrets to Professional Real Estate Photos
- Outsource Your Real Estate Photo Editing to PhotoUp
Real estate photography isn’t just about snapping a few shots of a property—it’s an art that requires skill, precision, and a good eye for detail. Professional real estate photos can make a world of difference in captivating potential buyers and selling a property more quickly and for a higher price.
Whether you’re a seasoned professional or just starting in the real estate photography business, this blog post will reveal 10 secrets to taking your real estate photos from amateur to stunning showcases that grab buyers’ attention.
Let’s start by taking a look at the importance of real estate photos to sell listings faster and at higher prices.
The Importance of Real Estate Photos for Home Sales
The first impression of a home nowadays is often found online. In fact, 99% of home buyers start their search online. Hence, real estate photos play a crucial role in the buying process.
Additionally, 61.3% of brokers believe high-quality photos are ‘crucial’ for selling homes. They are the initial hook to engage potential buyers and encourage them to explore the property further.
Overall, listings with professional photos receive more views and have a higher chance to sell faster compared to those with sub-par images.
You don’t believe me? Consider these stats…
- Using a Twilight image as the listing’s main photo averaged 76% more views than listings without the use of Twilight images
- And listings with videos get 403% more views than those without videos
Professional real estate photos are crucial in getting eyeballs on your listing and getting those potential buyers to convert into actual sales.
Are Professional Real Estate Photos Worth It?
Absolutely! Professional real estate photos are worth the investment. They can determine how quickly a property sells and for what price.
Recent studies have shown that homes with a single photo spend an average of 70 days on the market, while listings with at least 20 images sell within 1 month.
Furthermore, homes featuring professionally edited photos receive 47% higher asking prices per square foot. A professional look in your photos conveys quality and value, ultimately influencing a buyer’s perception of the home.
Given the competitive nature of the real estate market, cutting corners on photography can significantly hinder your success.
Types of Professional Real Estate Photography
Professional real estate photography comes in various forms, each serving a unique purpose in showcasing a property. Here are a few examples:
- Standard Photos: These include wide-angle shots that highlight space and layout
- Twilight Photos: Captured during dusk, they offer a warm, romantic, and welcoming feel
- Aerial Photos: Photos taken with the help of a drone provide an elevated perspective, showing off the property’s surroundings
- Virtual Staging: Virtual staging adds furniture and decor to empty or outdated spaces to help buyers visualize their full potential
- Virtual Tours: 3D virtual tours are ideal for prospective homeowners. This cutting-edge technology invites viewers to explore and traverse properties from the comfort of their own home
- Floor Plans: Much like virtual tours, floor plans can provide prospective buyers with a true sense of a property’s layout. While photographs are crucial, they can sometimes fail to fully capture the space, depending on their quality and the angles used
Incorporating these forms of photos will ensure that your real estate photography meets professional standards.
Now, let’s move on to some valuable tips and secrets to snapping professional real estate photography.
10 Secrets to Professional Real Estate Photos
As mentioned, professional real estate photos can greatly impact a property’s appeal and sales potential. Feel free to implement these 10 tips to perfect your photography.
1. Invest in a DSLR Camera
Why invest in a DSLR camera? DSLR cameras are a must-have for real estate photographers, as they offer high-quality photos that can’t be matched by any cellphone camera.
DSLRs allow you to capture stunning property photos with greater depth and detail, meaning your work will stand out from the crowd.
Plus, DSLRs give you the flexibility to customize settings like exposure and aperture to achieve the perfect shot in any given environment.
So if you’re serious about real estate photography and want to take your portfolio to the next level, investing in a good DSLR camera will pay off.
Check out our recommendation for DSLR cameras in our blog post on the best cameras for real estate photography.
2. Adjust the Camera Settings
When faced with all the variables and possible lighting challenges of real estate photography, consider these camera setting tips to improve the quality of your photos:
- Start by setting your aperture between f/7.1 to f/9 for optimal results – adjust as necessary
- Target a shutter speed ranging from 1/60 to 1/2 a second
- Additionally, aim to keep your ISO below 400 to minimize the risk of digital noise harming the quality of your images
By fine-tuning your camera settings, you’ll navigate lighting and other constraints and capture real estate shots that showcase your property in the best possible ways.
3. Use a Tripod to Avoid Camera Shakes
For those specializing in real estate photography, equipping themselves with a high-quality tripod can make a significant difference in achieving sharp, steady shots.
A sturdy tripod not only enhances image quality at lower shutter speeds but also establishes a solid platform suitable for a diverse range of photographic pursuits, from capturing the intricate details of property interiors to the expansiveness of natural landscapes.
In addition, employing a tripod can greatly simplify the process of taking long-exposure shots, providing the stability needed for capturing scenes where light and movement play pivotal roles.
4. Explore and Declutter the Property in Advance
Before you begin capturing a property in all its glory, take the time to explore it. Look closely—each home has unique features that will make your photo session stand out from the competition.
While “walking around” familiarize yourself with every corner of both interior and exterior spaces and snap some photos for good measure if you feel that’s needed.
You may even uncover small details such as lighting or furniture placement (that would otherwise remain hidden).
Check to make sure nothing needs tidying up or touch-ups before the photo session begins. A clean and tidy space is inviting and allows buyers to imagine themselves in the home.
Doing this will guarantee perfect shots at any angle—all while helping bring potential homebuyers one step closer to their dream home.
5. Use Natural Light When Possible
As photographers, natural light should be our best friend!
Taking advantage of natural light helps to capture natural colors, depth, and clarity that can’t be replicated in artificial scenarios.
Look for strategically placed natural light sources such as natural window lighting. Also, take advantage of the golden hour when the sun is setting to create a romantic and mystic glow to your photos.
Don’t worry if you can’t fit this short time window of sunset into your schedule. You can always edit twilight photos in post-processing.
Natural light allows real estate photographers to take the most beautiful photos with a creative edge all while avoiding the stress that arises from managing additional flashlights or triggers.
Overall, natural light works best for interiors, while the golden hour is perfect for exteriors.
6. Keep Lines Straight
Capturing the perfect shot means precision and attention to detail.
When shooting interior or exterior scenes, it’s essential that you keep your lines in check to ensure they are straight.
Vertical and horizontal lines should be true to avoid the feeling of a tilted image.
If necessary, minor imperfections can be tweaked later with image editing programs like Photoshop for a flawless finish.
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7. Take Aerial Shots
Drones are the perfect way to snap stunning aerial images for real estate photography. That being the case, drone photography serves as a powerful marketing asset for your real estate venture.
Not only do they help to capture the property from unique and interesting angles but they also provide clients with a bird’s eye view of the neighborhood and the home’s unique features.
To ensure safety while flying drones over buildings or residential areas make sure that area isn’t restricted by downloading an app like B4UFLY which will detect airspace restrictions based on your location information.
8. Virtually Stage Vacant Properties
Vacant homes sell for an average of $11,306 less and spend 6 more days on the market compared to staged and virtually staged homes.
Virtual staging can be a useful tool to help showcase vacant properties. Not only will it transform an empty space into a more inviting home, but it also brings out the full potential of the property.
Using virtual staging allows buyers to visualize how their own furniture or decorations could look in the space, helping them make an informed decision about whether or not they would like to purchase the property.
Plus, virtual staging can be ordered online quickly and only takes a maximum of 48 hours from start to finish, so you don’t have to worry about delays in completing the job.
9. Consider the Time of Day for Your Photoshoot
Aim to schedule your photoshoot during the daytime for optimal results.
However, exploring the unique charm of a house at night or twilight also has its merits, and is gaining popularity among potential buyers.
Here are some tips to capture that enchanting nighttime or twilight ambiance:
- Experiment with taking images from various angles, both with exterior and interior lights on and off
- Aim to showcase different facets of the property, adding variety to your photos
- If possible, try to include street lighting, the lights of other properties, and even distant city lights into the frame for an overall stunning and mesmerizing visual effect
For more tips on timing your shoot, read this post on the best time to take exterior real estate photography. Whatever you decide, select a time that highlights the property’s most appealing features.
10. Never Skip the Editing!
Real estate photo editing is where the magic happens. It’s the finishing touch that elevates a good photo into a great one.
Amateur photos with improper, harsh, or dull lighting, incorrect perspectives, and clutter everywhere won’t catch the eye of potential home buyers, and can even repel viewers.
From correcting lighting issues to enhancing colors and removing unsightly objects, editing ensures your photos present the property in the best light possible.
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Outsource Photo Editing?
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Outsource Your Real Estate Photo Editing to PhotoUp
Editing can be time-consuming, and not every photographer has the skills or desire to spend hours behind a computer screen.
This is where services like PhotoUp can be invaluable.
By outsourcing your photo editing, you can focus on what you do best – taking great photos.
PhotoUp offers expert real estate photo editing services that can take your images to the next level, without sacrificing your personal style like:
- Image correction and enhancement
- Color and tone adjustments
- Lawn greening and sky replacements
- Clutter and object removal
- Line and angle corrections
- And much more!
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Best of all, our pricing is affordable and is based on a credit system with access to bulk discounts:
- As low as $1.10 per credit for subscription clients
- $1.60 per credit for pay-as-you-go clients
Standard photo editing costs are as follows:
- Single exposure – 1 credit
- HDR processing – 1.25 credits
- Flambient editing – 1.5 credits
We offer a standard 24-hour turnaround on every editing batch. Rush options are also available on most offers for just a slightly higher cost.
PhotoUp Offers More Than Just Editing
We do so much more than just editing! We also offer effective and affordable real estate marketing tools and solutions such as:
- Virtual staging
- Virtual house tours
- Video editing
- Real estate photographer websites
- Single property websites
- Floor plans
- Custom house portraits
- Property flyers
- And Virtual Assistants
As you can see, we have everything you need to enhance and market real estate photography under one roof.
Easy Upload & Order Process
Getting started with PhotoUp is super easy!
All you need to do is sign up for a free PhotoUp account, upload your images, choose export setting and turnaround time, provide instructions, download your edited images, and that’s it!
PhotoUp Real Estate Photo Editing Uploader Demo
To see how easy it is to get started with PhotoUp, have a look at our real estate photo editing uploader demo:
As simple as that!
So what are you waiting for?
Sign up for a free PhotoUp account today and let PhotoUp’s professional editors help you create captivating real estate photos.
Best yet, when you sign up for an account, you’ll receive a bonus of 10 free credits to use however you please.
We hope this blog post gave you valuable tips on capturing professional real estate photos. Before you go, you may also want to check out the following resources:
