Table of Contents
- Real Estate Photo Editing Is Crucial to Market Properties
- What Does Real Estate Photo Editing Entail?
- 10 Reasons to Outsource Real Estate Photo Editing in 2024
- Outsource Your Real Estate Photo Editing to PhotoUp
Are you looking to outsource your real estate photo editing needs? Real estate photography is no longer just about snapping attractive images of properties. In today’s fast-paced, visually-driven market, it’s about delivering stunning, high-quality photos that capture the viewer’s attention.
With this in mind, many savvy real estate photographers are turning to outsourcing their photo editing needs.
In this post, we’ll discuss 10 reasons why you should consider outsourcing your real estate photo editing in 2024.
Before we dive in, let’s take a look at why editing is crucial to enhance and market real estate photography.
Real Estate Photo Editing Is Crucial to Market Properties
In the competitive realm of real estate marketing, captivating images are not just desirable—they’re essential.
The quality and appeal of listing photography can easily make or break a sale, and homes featuring professionally edited photos receive 47% higher asking prices per square foot.
In other words, pictures serve as the first impression for potential buyers. A well-edited photograph can highlight a property’s best features, set the right mood, and ultimately help to close a sale.
Real estate photographers understand that their craft does not end when the shutter closes; it continues into the meticulous process of photo editing.
All in all, the aim is not to deceive but to present the property in its best light, quite literally.
What Does Real Estate Photo Editing Entail?
Consider these stats… 99% of home buyers used the Internet to find homes in their home-buying process in 2022. And 83% of buyers said pictures are very important in helping them choose which homes they will visit.
We have already established that real estate photo editing is essential to create captivating images that will get these home searchers to take an extra look at your photos, but what does it entail?
Common Editing Techniques
Let’s take a look at some common editing techniques that can transform dull images into eye-catching listing photos:
- Color Correction and Balancing: Color correction ensures that whites are pure, colors are vibrant yet natural, and that the overall temperature of the photo reflects the atmosphere of the space. Balancing colors can help standardize a set of images, giving a cohesive look to the property’s portfolio.
- Sky Replacement: The sky in your outdoor property shots can dramatically affect the appeal of your image. Adding a blue, sunny sky with just the right amount of clouds can turn a gloomy photo into an inviting scene.
- Perspective Correction: Due to space constraints and the wide-angle lenses commonly used in real estate photography, images can often come out with distorted perspectives. Adjusting vertical and horizontal lines to be true to life helps avoid this and presents a more faithful representation of the property.
- Removal of Unwanted Objects: Clutter or personal items can distract from the focus of the image—the property itself. Object removal helps potential buyers imagine themselves in the home and focuses their attention on the features of the property.
- High Dynamic Range (HDR) Processing: HDR editing combines multiple exposures of the same scene to create a single image with a higher range of luminance. This is especially useful in balancing high-contrast interiors against bright windows without overexposing or underexposing parts of the image.
- Detail Enhancement: Sharpening and clarity adjustments can draw attention to the textures and details of the property. Careful enhancement ensures that these features do not become unnatural or overwhelming.
- Virtual Staging: Virtual staging is a groundbreaking technology that can turn empty and outdated spaces into warm and inviting homes with the help of digital furniture and decor. This helps potential buyers visualize themselves living in the home and see its full potential.
These are just a few of the many photo editing techniques commonly used to enhance real estate photos.
Many of these techniques take time and skills to learn, hence why outsourcing real estate photo editing is so powerful.
Have You Ever Thought To
Outsource Photo Editing?
Try it today with 10 free edits from three professional photo editors.
10 Reasons to Outsource Real Estate Photo Editing in 2024
With that said, here are 10 compelling reasons why outsourcing real estate photo editing could be a game-changer for your business in 2024.
1. Better Time Management
As a real estate photographer, time is of the essence. You must manage your time carefully between taking photos, editing them, and managing client relationships.
Outsourcing editing tasks allows photographers to focus on shooting more properties and expanding their clientele.
The time you’ll save by not post-processing images yourself can be put towards marketing efforts or enhancing shooting skills.
2. Cost-Effectiveness
Hiring an in-house editor or dedicating your own time to editing can become costly.
Outsourcing eliminates the need for additional employee benefits and provides a flat rate for services, often resulting in significant cost savings.
For more pricing information, check out our blog post on how much does it cost to outsource photo editing in 2024.
3. Top-Notch Image Quality
Reputable editing companies like PhotoUp provide access to highly skilled editors who specialize in real estate imagery.
Professional real estate photo editors have expertise in editing and producing high-quality images. They know how to enhance the image quality while portraying an accurate representation of the property.
Overall, these professionals ensure that every image meets industry standards and client expectations.
4. Competitive Advantage
By producing consistently high-quality images quickly, you’ll stand out in a crowded market.
Additionally, leveraging professional photo editing services can set you apart from fellow photographers bogged down with post-processing tasks.
By offering tailored and distinct editing solutions to your clients, you stand to gain a competitive edge, which translates to increased rewards.
5. Business Scalability
With a trusted outsourcing partner, you can take on more work than you could handle alone.
They not only provide additional services but have built a whole ecosystem around real estate photography.
Their interconnected system of services is designed to help you scale your business and reach new heights.
For example, the industry-leading real estate photo editing provider, PhotoUp, offers:
- Real estate photo editing
- Custom websites
- Virtual staging
- Single property websites
- Video editing
- Virtual Assistants
- House portraits
- Property flyers
- Floor plans
- And virtual house tours
This will help to streamline your business. Instead of using several service providers, you can use one system for all of your real estate marketing needs and add more value to your clients.
In other words, this ability to scale quickly can lead to rapid business growth.
We are now halfway into the reasons to outsource real estate photo editing, and shorter turnaround times are an important factor to consider.
6. Shorter Turnaround Time
Time is of the essence in the real estate market. Most photo editing services often offer rapid turnaround times of around 12 to 24 hours, ensuring that you can get listings up faster than competitors.
Your process from editing to delivering high-quality real estate photography will be much quicker. In other words, you can offer your clients a much faster photography service.
Some companies like PhotoUp even provide rush options when you need your photos to be edited extra fast.
7. Access to The Latest Technology and Tools
Entrusting your real estate photo-editing to the experts is not merely about delegating tasks – it’s an investment in seasoned professionals who bring years of hands-on experience to your visuals.
The value of such professional acumen is profound. These skilled artists wield a powerful arsenal of technological prowess, including industry staples like Lightroom and Photoshop, to dramatically enhance the visual appeal and uniformity of your images.
Beyond their mastering of technicalities, these professionals possess the intricate knowledge necessary to rectify perspective, fine-tune exposure, and achieve perfect color harmony – competencies that are honed through dedicated training and practice.
8. Risk Mitigation
When you outsource, you mitigate the risk of inconsistent quality. Editing services ensure continuity, maintaining a high standard image after image.
By reimagining your photo edits through an expert lens, you empower your real estate imagery to be consistent and stand out in a competitive market.
It’s a strategic move that pays dividends in captivating potential buyers with the sheer quality and professionalism of your visual storytelling.
9. Leverage a Dedicated Editor
Working with a dedicated photo editor means the same photo editor or a team of photo editors work on all your images and accounts.
With a dedicated photo editor, you can achieve a more consistent and personalized editing style since you develop a closer relationship with the editor.
You’ll also get direct communication via chat, email, or the messaging platform of your choice to make the collaboration seamless.
For example, your dedicated photo editor can help you with:
- Photo culling
- Photo editing in Lightroom and Photoshop
- Photo management and organization
When you get the post-processing and photo management off your plate, you can spend more time actually shooting real estate photos and dealing with clients.
At PhotoUp, you can hire dedicated photo editors on simple three-month rolling contracts for less than $10 per hour.
10. Access to Expertise
Finally, outsourcing photo editing connects you to experts in the field.
You gain a team’s collective knowledge and experience, which can translate to superior final images that make a lasting impression.
To recap, real estate photographers, deciding to outsource photo editing in 2024 is about valuing your time and resources as much as it is about the quality of your final product.
It’s a strategic choice that can elevate your business, streamline your workflow, and provide you with the competitive edge necessary in today’s market.
The world is visual—make sure you’re not just seen but remembered.
Have You Ever Thought To
Outsource Photo Editing?
Try it today with 10 free edits from three professional photo editors.
Outsource Your Real Estate Photo Editing to PhotoUp
Discover the hub of visual excellence at PhotoUp, nestled in the bustling city of Grand Rapids, Michigan. This real estate photo editing and marketing dynamo is dedicated to transforming your visual content into works of art.
Stationed in Cebu City, Philippines, our adept ensemble of editors, designers, and programmers work meticulously to breathe vibrancy and life into every image.
When it comes to your precious images, we understand how important it is to deliver nothing but excellence. With our commitment to excellence at every step of the process, you can trust us with your visual masterpiece.
We can help with editing services like:
- Image brightness and exposure correction
- Color and tone adjustments
- Window masking and glare reduction
- Clutter and advanced object removal
- Line and angle corrections
- HDR editing and manual blending
- Harsh shadows and lack of light
- Sky replacements
- Twilight and day-to-dusk editing
- And much more!
Best of all, our pricing is affordable and is based on a credit system with access to bulk discounts:
- As low as $1.10 per credit for subscription clients
- $1.60 per credit for pay-as-you-go clients
Standard photo editing costs are as follows:
- Single exposure – 1 credit
- HDR processing – 1.25 credits
- Flambient editing – 1.5 credits
We offer a standard 24-hour turnaround on every editing batch. Rush options are also available on most offers for just a slightly higher cost.
A Complete Real Estate Marketing Partner
Additionally, PhotoUp is a complete one-stop-shop and also offers other real estate marketing services such as:
- Virtual staging
- Virtual house tours
- Floor plans
- Video editing
- Single property websites
- Custom websites
- House portraits
- Property flyers
- And Virtual Assistants
We have everything you need to market real estate under one roof.
How to Get Started
Getting started outsourcing your editing needs to PhotoUp is as easy as 1-2-3!
All you need to do is sign up for a free PhotoUp account, upload your images, choose export setting and turnaround time, provide instructions, download your edited images, and that’s it!
PhotoUp Real Estate Photo Editing Uploader Demo
To see how easy it is to get started, watch our tutorial on how to place your first photo editing order with PhotoUp:
As simple as that!
So, sign up for a free PhotoUp account and start outsourcing your real estate photo editing today!
We hope this blog post helped you realize why you should consider outsourcing your real estate photo editing in 2024 to take your business to the next level. Before you go, you may also want to check out the following related resources:
