Table of Contents
- 25+ Mind Blowing Real Estate Photography Statistics
- What Is the Impact of Real Estate Photography?
- PhotoUp – Your Trusted Real Estate Marketing Partner
Professional real estate photography plays a critical role in determining the success of a property listing. High-quality images can make a significant difference in attracting potential buyers and securing sales.
Here are 25+ real estate photography statistics that highlight the importance of professional photography and visuals to help sell a listing faster and at a higher price – backed by data and studies.
Let’s jump in!
25+ Mind Blowing Real Estate Photography Statistics
With no further delays, let’s share our list of impressive and thoughtworthy real estate photography statistics.
1. Homes With High-Quality Photos Sell 32% Faster
Properties with high-quality photos sell 32% faster than those with standard or low-quality photos. Additionally, they spent 89 days on market compared to 123 days for other homes .
This is because potential buyers can better visualize the property, making them more likely to schedule a viewing. (Source: Redfin)
2. Listings With Professional Photos Close at a Higher Price
Listings with pro-quality listing images close between $934 and $116,076 higher than comparable listings with low-quality photography. (Source: RubyHome)
3. Listings With Professional Photos Get 61% More Views
Professional photography increases the likelihood of a property being noticed online. Listings with high-quality images receive up to 61% more views compared to those with amateur photos. (Source: NAR)
4. Homes With DSLR Photos Sell for $3,000–$11,000 More
The use of DSLR cameras in real estate photography can significantly boost a home’s sale price, with an increase ranging from $3,000 to $11,000.
However, this only increased the likelihood of a sale for listings $300,000 and above. In other words, buyers don’t seem to judge a house by its photos as much for homes under $300,000. (Source: NAR)
5. 85% of Buyers Judge a Home Based on Listing Photos
According to a National Association of Realtors (NAR) report, 85% of homebuyers consider photos the most critical factor when evaluating a property online. The listing photos are the most important factor in deciding which homes to view. (Source: NAR)
6. Homes With Aerial Photos Sell 68% Faster
Aerial photography offers unique perspectives, and homes featuring these images tend to sell 68% faster than those without them. (Source: PhotoUp)
7. 83% of Buyers Rely on Photos as Their Top Resource
The vast majority of buyers (83%) cite photos as their most useful resource when searching for a home online. (Source: PhotoUp)
8. Listings With Professional Photography Have 118% More Views
The impact of professional photography is evident in online engagement, with listings receiving 118% more online views. (Source: World Metrics)
9. Photos Are the #1 Factor in Buyers’ First Impressions
First impressions matter, and for 87% of buyers, photos are the primary factor in their initial assessment of a property. (Source: NAR)
High-Quality & Consistent
Real Estate Photo Editing
Hire a dedicated editor with performance metrics from $7/hour.
10. 63% of Brokers Say High-Quality Photography Is Crucial for Selling Homes
Nearly all real estate agents (63%) acknowledge that high-quality photography is essential to their success and the sale of properties. (Source: PFRE)
11. Listings With 20+ Photos Spend 32 Days Less on Market
Listings that feature more than 20 high-quality images typically spend 32 days less on market compared to those with fewer photos. (Source: Planomatic)
12. Properties With Twilight Photos Get 3x More Showings
Twilight photography, which captures properties during the golden hour, increases showings by 3x times. (Source: HomeJab)
13. Virtual Tours Reduce a Listing’s Time on Market by 31%
Incorporating virtual tours alongside high-quality photos can reduce the time a listing stays on the market by up to 31% and help sell for a higher price – up to 9% more. (Source: Matterport)
14. Homes With High-Quality Images Sell for 47% More Per Square Foot
The impact of professional photography extends to price per square foot, with a 47% increase for homes with high-quality images. (Source: CharlesBarnes)
15. Listings With Videos Receive 403% More Inquiries
Video is becoming increasingly important, with listings that include videos receiving 403% more inquiries compared to those without. (Source: PhotoUp)
16. High-Resolution Images Make a Home Appear 33% Larger
Listings that use high-resolution images can make a home appear 33% larger, helping to attract more potential buyers. (Source: The Wall Street Journal)
17. Real Estate Photography Increases Property Value Perceived by 39%
Quality photography can enhance a property’s perceived value by as much as 39%, influencing buyer perceptions. (Source: Real Estate Webmasters)
18. Professional Photos Result in 84% Higher Sell Rate
Homes with professional photography have an 84% higher chance of being sold within the listing period compared to homes with amateur photography. (Source: IMOTO Photo)
19. HDR Photography Can Help Sell a Property 50% Faster
High Dynamic Range (HDR) photography, which enhances the lighting and color in images, can boost buyer interest and help sell a property 50% faster. (Source: Reinhart Realtors)
20. Listings With Professional Photos Generate 137% More Saves
Professional photos significantly increase the likelihood of a listing being saved by users on platforms like Zillow and Realtor.com, leading to over 137% additional saves on average. (Source: Max Real Estate Exposure)
21. 99% of Buyers Use the Internet for Their Home Search
The overwhelming majority of buyers (99%) rely on the internet, where photography is the primary visual medium, to search for homes. (Source: Statista)
22. 72.2% of Realtors Won More Listings Using Professional Real Estate Photography
72.2% of Realtors report that high-quality photography helps them win more listings. (Source: Boom)
23. 73% of Homeowners Are Looking for Video Marketing When Selling Their Home
73% of homeowners say they’re more likely to list with a Realtor who uses video to sell their property. (Source: The Close)
24. Listings With 20+ Images Sell Within a Month
Listings with a single photo spend an average of 70 days on the market, while listings with at least 20 images sell within 1 month. (Source: Rismedia)
25. Aerial Photography Can Increase Sale Price by Up to 10%
Homes with aerial images can see a price increase of up to 10%, as these photos provide a unique and appealing perspective. (Source: Sky Solutions NW)
26. 93% of Buyers Prefer Listings With Floor Plans
When combined with photography, floor plans provide a comprehensive view of the property, with 93% of buyers preferring listings that include them. (Source: Homes for Heroes)
And there you have our list of 25+ real estate photography statistics!
Let’s sum up this article by discussing the impact of real estate photography on selling homes.
What Is the Impact of Real Estate Photography?
Real estate photography is not just an add-on; it’s a necessity in today’s market.
These statistics underscore the importance of investing in high-quality images, virtual tours, and walkthrough videos to increase views, showings, and, ultimately, the final sale price.
Whether you’re a real estate photographer, agent, or homeowner looking to sell, understanding the impact of professional photography can make all the difference in your success.
Let’s take a look at a quick and affordable solution to enhance and market your real estate photography with the help of PhotoUp.
The Ultimate All-in-One
Real Estate Photographer Business Platform
Grow a successful real estate photography business with PhotoUp.
PhotoUp – Your Trusted Real Estate Marketing Partner
Headquartered in Grand Rapids, Michigan, with offices in Cebu City, the Philippines, PhotoUp is the leading provider of real estate photo editing and real estate marketing services.
PhotoUp has been in business for 12 years now and has seen tremendous growth.
Except for professional photo editing, we offer an array of real estate marketing services such as:
- Virtual house tours
- Walkthrough videos
- Virtual staging
- Single property websites
- Custom websites
- Floor plans
- Property flyers
- House portraits
- Virtual Assistants
- And more!
We have everything you need to enhance and market your real estate photography in one user-friendly software. Plus, our turnaround is fast and rates are affordable.
What more can you wish for?!
PhotoUp Is a Trusted Brand
PhotoUp is a trusted brand and has been featured on some of the most well-respected real estate photography blogs/podcasts like the PFRE and Shooting Spaces, plus other big new stations such as NBC, Fox News, USA Today, and CBS.
Also, with hundreds of 5-star reviews on verified review sites, you can rest assured your real estate marketing is in safe hands!
In the fast-paced world of real estate, having high-quality visual marketing materials is paramount. PhotoUp is committed to delivering the absolute best photo and video editing services in the industry.
Sign up for a free PhotoUp account today, and take your real estate marketing to the next level!
For a limited time, we even offer 10 free credits you can use on any of our services when signing up for an account.
We hope this blog post provided you with some interesting real estate photography statistics highlighting the importance of high-quality listing visuals when selling properties.
Before you go, you may also want to check out the following resources:
