Table of Contents
- Why Quality Photos in Commercial Real Estate Matter
- The Benefits of Commercial Real Estate Photo Editing
- Cost vs Returns Analysis
- Outsource Commercial Real Estate Photo Editing to PhotoUp
In a highly visual market like commercial real estate, first impressions can make all the difference. With an increasing number of property listings online, real estate photographers have one shot (*pun intended) to seize the attention of potential buyers or lessees.
But once you’ve captured those high-quality images, is it worth taking the next step to edit them? The answer could mean the difference between closing a deal or not.
In this post, we’ll discuss whether commercial real estate photo editing is worth it to boost sales and rentals.
3 Key Takeaways
- Visual Storytelling: Use photo editing to enhance features and craft compelling visual narratives
- Professionalism: Edited images exude professionalism and performance consistency
- Investment in Quality: Quality photos incur costs but stand to deliver higher returns through increased engagement and potential sales
Why Quality Photos in Commercial Real Estate Matter
Before diving into the value of commercial real estate photo editing, it’s essential to understand the role of photography in commercial real estate.
Images are not merely depictions of physical spaces; they are powerful marketing tools that can convey the potential and value of a property.
They capture the imagination of prospective clients and can evoke emotions that drive decision-making processes.
The Benefits of Commercial Real Estate Photo Editing
Here are 6 reasons why photo editing is not just worth it but arguably necessary in the commercial real estate photography business:
1. Greater Visual Appeal
Real estate photo editing enhances the visual appeal of your images.
Adjusting exposure, color grading, and removing unwanted distractions can turn a good photo into an exceptional one.
Overall, enhanced images stand out in listing searches and can keep viewers engaged for longer periods.
2. Corrects Lighting and Weather Limitations
Sometimes, the perfect shot is thwarted by less-than-ideal weather or unfavorable lighting conditions.
Photo editing makes it possible to simulate sunny skies, turn on lighting fixtures virtually, and brighten shadows, ensuring properties are seen in the best possible light.
3. Highlights Property Features
Selective editing can draw attention to the key selling points of a commercial property, whether it’s the spaciousness of the area, architectural details, or high-end finishes.
By focusing on these features, you’re telling a visual story that aligns with the property’s marketing narrative.
4. Offers Virtual Staging Possibilities
Virtual staging has become an indispensable tool, helping clients envision the potential of a property without the heavy lifting or high costs of physical staging.
Editing allows the photorealistic insertion of furniture and decor, potentially increasing the perceived value of a space.
PhotoUp’s virtual staging library offers furniture sets for contiguous spaces, conference rooms, shared offices, and more.
5. Consistency Across Images
Maintaining a consistent look across all images in a portfolio breeds professionalism.
Real estate photo editing ensures your images match in light, tone, and mood, even when shot at different times of the day or under diverse lighting scenarios.
6. Saves Time and Resources
Time is money, and photo editing might save you both. Sometimes it’s not feasible to revisit a site to retake images.
Photo editing allows you to correct mistakes or retouch parts of earlier shots, which can be much more efficient.
High-Quality & Consistent
Real Estate Photo Editing
Hire a dedicated editor with performance metrics from $7/hour.
Cost vs Returns Analysis
Professional commercial real estate photo editing services come at a cost, and this expense should be considered relative to the potential increase in property interest and sales.
For commercial real estate photographers, offering post-processing services can be a selling point and an additional revenue stream, albeit with an associated time or financial investment.
However, it’s important to note that the return on this investment can be significant. High-quality, visually appealing images can demand higher prices, attract more clients, and reduce listing time on the market.
Conclusion
For real estate photographers, the question isn’t so much if commercial real estate photo editing is worth it, but rather how much value it can add to their services and their clients’ properties.
The benefits of such editing—from correcting imperfections to fully transforming a space—are hard to overstate.
With the competitive nature of commercial real estate, providing an edge through professional photo editing can be a game-changer.
If you have the tools and skills to polish your images, do so. If not, it may be worth the investment to hire professional retouching services.
Remember, in a digital era where your next client is a click away, the power of a stunning image is immeasurable.
Lend your talent to that power, and your work will speak for itself in the commercial real estate market.
Have You Ever Thought To
Outsource Photo Editing?
Try it today with 10 free edits from three professional photo editors.
Outsource Commercial Real Estate Photo Editing to PhotoUp
No matter commercial or residential real estate photography, there’s a lot to win by outsourcing your post-processing to the expert editors at PhotoUp.
Editing commercial real estate photos requires advanced skills and can take a lot of time. Why not save time and let PhotoUp edit your photos for you?
PhotoUp, a leading real estate photo editing service, boasts over 11 years of experience in the industry and a team of several hundred skilled photo editors worldwide.
With a fast turnaround time of 12-24 hours for basic editing, unparalleled quality, exceptional service, and competitive pricing, PhotoUp stands as the ultimate choice for all your photo editing needs.
Our skilled photo editors can help with the following issues:
- Improper exposure levels
- Harsh shadows, lack of light, etc.
- Blurred images that were taken without a tripod
- Images that need cropping or other effects
- Lawn greening and sky replacements
- Twilight editing and day-to-dusk conversions
- Clutter and object removal
- Line and angle corrections
- And much more!
No job is too big or too small for our expert team, who excel in handling both complex and simple editing tasks.
A Complete Real Estate Marketing Partner
On top of that, PhotoUp also offers additional real estate marketing services such as:
- Virtual staging
- Virtual house tours
- Floor plans
- Video editing
- Single property websites
- Custom websites
- House portraits
- Virtual Assistants
- And more.
We have everything you need to enhance and market real estate photography in one easy-to-use platform!
How to Get Started
Getting started is as easy as 1-2-3!
All you need to do is sign up for a free PhotoUp account, place your first order and your photographs will be delivered back to you in less than 24 hours.
PhotoUp Real Estate Photo Editing Uploader Demo
To see how easy it is to get started with PhotoUp, you can check out our real estate photo editing uploader demo:
As simple as that!
Sign up for a free PhotoUp account today and we’ll help you edit your commercial real estate photos at record speed. Did we mention that you get 10 free edits when you sign up?!
We hope this post answers the question of whether commercial real estate photo editing is worth it to boost sales and rentals. Before you go, you may also want to check out the following resources:
