Table of Contents
- Always Use Professional Real Estate Photo Editing
- Virtual Staging – Make Real Estate Photography Pop
- Work With a Dedicated Real Estate Photography Editor
- Property Websites – Showcase Real Estate Photography
- Trust PhotoUp for Outstanding Real Estate Photography
Real estate photography is crucial to property sales because high-quality visuals capture potential buyers’ attention.
The National Association of Realtors recently reported that 100% of home buyers conduct part of their home search online, and a listing’s photos motivate buyers to schedule showings.
Therefore, you want the best quality real estate photography possible.
So, in this article, we’ll show you 5 proven ways to make real estate photography stand out visually.
Always Use Professional Real Estate Photo Editing
Every experienced agent and photographer knows that real estate photo editing is crucial to successful real estate sales.
All the statistics and surveys show the importance of high-quality photos for selling homes fast and for the highest prices. For example, consider these recent numbers:
- 87% of buyers claim that listing photos are among the most valuable features when it comes to helping them decide what homes to go see
- 61.3% of brokers are convinced that top-notch photography is ‘crucial’ for selling homes
- Listings featuring professionally edited real estate photography sell 32% faster than those without such visuals
- Properties using professional real estate photography see a 1,200% increase in social media shares.
- Finally, 68% of potential buyers indicate they won’t see a home being marketed with poor photography
The numbers are clear and overwhelming. Outstanding visual images and photos capture buyers’ attention and motivate them to see the property in person.
You might be wondering why this is the case. Here’s the answer – professionally edited real estate photography is:
- Accurate in terms of color and exposure
- Free of flaws, wrinkles, stains, and imperfections
- Correctly aligned in terms of lines and perspective
- Clean, crisp, and sharp
Dig deeper and learn what real estate photo editing can do for your business.
As you can see, professionally edited real estate photos look amazing and visually stand out from unedited images.
Virtual Staging – Make Real Estate Photography Pop
Virtual staging adds an even higher quality to real estate photography by carefully placing appealing furnishings and decor while covering blemishes and rough spots.
Buyers have come to expect virtual staging and appreciate how it allows them to see creative uses for given rooms and spaces.
Moreover, virtual staging allows for these additional benefits:
- Easily declutter a room so buyers see it at its best
- It’s fast – virtual staging typically takes just a day — and we all know how important time to market is in recent real estate sales
- Virtual staging costs 97% less than traditional home staging
Still not convinced? The evidence shows that virtual staging is a proven and influential real estate sales tool:
- 85% of staged properties sell at or above the asking price
- Listings that feature virtual staging sell 75% faster than those that don’t take advantage of this technology
Here’s another advantage – virtual staging is powerful when helping sell luxury and high-end real estate.
Let’s face it: visualizing the best decor and style options for a given property or room is not always easy. Moreover, how many buyers are trained in interior design?
However, when you use virtual staging to market a property, the buyers feel they are working with an experienced and skilled interior design professional. Why? For the following reasons:
- Virtual staging features design styles that best suit the property
- By selecting the right furnishings and decor, you call out and highlight a home’s best features
- It provides the buyer with the opportunity to experiment with different colors, items, and decor themes
Take a look at the top 6 most popular interior designs for virtual staging.
As you can see, virtual staging goes a long way in making your real estate photography stand out visually.
Have You Ever Thought To
Outsource Photo Editing?
Try it today with 10 free edits from three professional photo editors.
Work With a Dedicated Real Estate Photography Editor
Dedicated photo editing is working with the same photo editor or a team of photo editors on all your photos and accounts.
Perhaps the main advantage of working with the same dedicated photo editor is that you quickly achieve a consistent and personalized editing style at a high-quality level.
Additionally, a dedicated photo editor makes your life easier by helping manage your photos and some of your visual marketing efforts. For example, a dedicated photo editor usually offers services such as:
- Photo culling and organization
- Account management and photo delivery and placement
- Additionally, do photo editing tasks in Lightroom and Photoshop
Here’s more information on how to save time and money with a dedicated photo editor.
Moreover, using a dedicated photo editor means your real estate photography will always stand out visually.
PhotoUp Dedicated Editing Demo
Take a look at how our dedicated photo editor service works.
Property Websites – Showcase Real Estate Photography
A single property website is a real estate website with a unique URL so you can quickly and robustly market a listing without distractions.
Each property website markets one listing only and can feature an unlimited number of images, videos, virtual tours, floor plans, and other detailed information about the property.
In addition to highlighting your real estate photography, a single listing website can also include the following:
- “Schedule a Showing” – call to action
- Neighborhood information and description
- The ability to capture buyer leads
- Financing and mortgage tools and information
- Drone photography, Google Maps, and directions to the property
- The ability to quickly share across social media platforms
- Custom branding with the sales agent’s contact information and company logo
- Also, downloadable digital flyers!
Explore further how to boost marketing with a single property website.
For these reasons, a single property website is another way to help your real estate photography stand out visually.
The Ultimate All-in-One
Real Estate Photographer Business Platform
Grow a successful real estate photography business with PhotoUp.
Trust PhotoUp for Outstanding Real Estate Photography
PhotoUp is a global real estate marketing and photo editing company that provides a full array of photo editing services for professional real estate and architectural photographers and sales agents.
PhotoUp’s real estate photo editing services include:
- HDR – blending
- Exposure and lighting correction
- Line straightening and perspective fixes
- Sky replacement, twilight effects, and lawn greening
- Removal of unnecessary items
- And much, much more
Our services are affordable. Our photo editing costs $1.10 to $9.00 per image, depending on the subscription and complexity of the task.
Plus, PhotoUp does more than photo editing – we also provide outstanding real estate marketing services such as:
- Virtual staging
- Virtual house tours
- Video editing
- Single property websites
- Custom websites
- Floor plans
- Property flyers
- House portraits
- And Virtual Assistants
So, why wait? Start using visually stunning real estate photography today!
Sign up for a free PhotoUp account, and we’ll help your real estate photos attract buyers to all your listings.
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