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Photo manipulation and photo editing are two different things when it comes to real estate photography. While photo editing is a must to create high-quality, beautiful property photos that will attract potential buyers, photo manipulation is a bad idea that can be illegal when it comes to real estate marketing.

In this post, we’ll discuss the difference between photo manipulation and photo editing to help you create stunning real estate images without risking disappointed buyers and legal repercussions.

What Is the Definition of Photo Manipulation?

What Is the Definition of Photo Manipulation?

Photo manipulation refers to the process of altering or modifying a photograph using digital or analog techniques. 

This can be done for a variety of reasons, such as to:

  • Correct flaws or imperfections in the original image
  • Create a desired effect or mood, 
  • Or to add or remove elements from the photograph 

Photo manipulation can be as simple as adjusting the brightness or contrast of an image, or as complex as combining multiple images together to create a completely new image. 

Some common tools and techniques used in photo manipulation include photo editing software, filters, and special effects.

The Difference Between Photo Manipulation and Photo Editing

Photo manipulation and photo editing are similar in that they both involve using image editing software to alter the appearance of a photo.

However, there are some key differences between the two.

Photo manipulation is a broad term that refers to the process of using image editing software to create a new image or alter an existing one in a way that changes its appearance or meaning.

Photo Manipulation
Example of Photo Manipulation

This can be done for a variety of purposes, including artistic expression, advertising, and entertainment. 

In contrast, real estate photo editing typically involves making minor adjustments to photos of properties in order to make them look more attractive and appealing to potential buyers. 

This might include things like:

  • Removing clutter 
  • Improving the lighting
  • Straighten vertical lines
  • Removing flash shadows
  • Enhancing the colors
  • Making sky replacements and patching up ugly lawns
  • Day-to-dusk and twilight editing
  • And more.

Another key difference between the two is that photo manipulation is often used to create images that are not necessarily based on reality, whereas real estate photo editing is focused on enhancing the appearance of real-world properties. 

This means that the end result of real estate photo editing will usually look more realistic and true to life than a manipulated image.

Overall, the main difference between photo manipulation and real estate photo editing is their purpose and the degree of alteration they involve. 

Photo manipulation is a broader term that encompasses a wide range of techniques and can be used to create entirely new images, while real estate photo editing is focused on enhancing existing photos to make them more appealing to potential buyers.

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Outsource Photo Editing?

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Why Photo Manipulation Is a Bad Idea in Real Estate 

There are several reasons why it is generally not a good idea to use photo manipulation or digital alteration in real estate images.

First and foremost, it is important to be honest and transparent when representing a property for sale or rental. 

Using photo manipulation to make a property appear more attractive or desirable than it really is can be misleading and could potentially lead to disappointment or mistrust when buyers or renters see the property in person.

The potential buyer might get ticked off and will most likely leave without placing an offer on your home, and possibly even give the agent or seller a bad reputation. 

In addition, using photo manipulation to change the appearance of a property can be illegal in some cases. 

For example, it is generally not allowed to use photo manipulation to alter the appearance of a property in a way that would violate zoning or building codes. Or to make a property appear as though it has features or amenities that it does not actually have.

Finally, using photo manipulation to alter real estate images can also be a waste of time and resources, as it is generally more effective to present a property honestly and accurately rather than trying to mislead potential buyers or renters.

Have You Ever Thought To

Outsource Photo Editing?

Try it today with 10 free edits from three professional photo editors.

Enhance Your Real Estate Photos Legally With PhotoUp!

If you want to create captivating real estate photos without the risk of facing disappointed and angry buyers or even legal repercussions, PhotoUp’s expert team of real estate photo editors is here to help.

With over a decade in the industry, PhotoUp’s real estate photo editing experts can take any photo or video and make it truly stunning!

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Real Estate Photo Editors

Ready-to-hire editors for real estate photo editing, video editing, and more.

For example, our team can help with the following issues:

  • HDR editing
  • Improper exposure levels
  • Harsh shadows, lack of light, etc. 
  • Images that need cropping or other effects
  • Color correction and image enhancement
  • Lawn greening and sky replacements
  • Noise reduction and ghosting
  • Clutter and object removal
  • Day-to-dusk and twilight editing
  • Line and angle corrections, etc.
  • And more.

It doesn’t stop there…

PhotoUp is a one-stop-shop for real estate marketing and also offers other services such as:

When signing up for a free PhotoUp account, you’ll get access to our user-friendly photo management system, so you can easily upload and receive photos.

PhotoUp Real Estate Photo Editing Uploader

To see how quick and easy it is to get started with PhotoUp, check out our real estate photo editing uploader demo:

As simple as that!

Before you go, we have another surprise for you…

…if you sign up for a PhotoUp account today, you’ll receive 10 free edits to try us out! Plus, the signup process is completely free and doesn’t require any credit card information. 

Let PhotoUp help you edit your real estate photography to perfection and take your real estate marketing to the next level.

We hope this blog post helped you understand the difference between photo manipulation and photo editing in real estate. If you liked this post, you may also want to check out the following resources:

Stina Pettersson

Professional Blogger

Stina is an entrepreneur, digital marketer, and professional blogger who's passionate about real estate photo editing, being outdoors with her pup, and sweaty gym sessions. She loves the written word and has been writing for publications like Forbes and Thrive Global. Originally from Sweden, she's called South Florida her home since 2013.

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