Guest Author: Catherine Holland
Table of Contents
- Home Staging vs Virtual Staging
- Virtual Staging Costs Less
- Convenience and Comfort
- The Safer Option
- Add Personality to an Empty Space
- Save Time and Costs
Are you wondering whether you should choose home staging vs virtual staging when listing your apartment for rent?
The way you stage your apartment can help you get the right price and tenant to rent your place. But you may be wondering the best way to go about it.
In this post, we’ll cover the difference between home staging vs virtual staging to help you figure out what’s the best option for you.
Let’s take a closer look at the difference between home staging vs virtual staging.
Home Staging vs Virtual Staging
There’s no question that staging an apartment will significantly increase its appeal to potential tenants. And these days, you have two options: home staging and virtual staging.
But what’s the difference between these two approaches?
Home Staging
Home staging is the traditional way for tenants to view an apartment.
The property owner arranges the suite using rented furniture, and the tenant visits the apartment to have a tour and decide if it’s right for them. It can be a time-consuming and very expensive effort.
Virtual Staging
Virtual staging is a little different. You upload photos of your apartment and hire a designer to add photorealistic furniture and decor to them.
The process is quick, affordable, and easy to share across social media.
While both options have their advantages, you’ll want to know which is best for your situation.
That said, let’s outline a few ways in which virtual staging is more convenient and less costly than home staging:
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Virtual Staging Costs Less
First of all, you may not realize how expensive it is to rent out an apartment until your place is on the market.
With each viewing appointment you make, you see how costly it is to host home stagings. You’ll need to rent furniture, clean the apartment, and be available.
In addition, you may have heard that staging an apartment helps it rent above the average listing price.
But those savings won’t amount to much if you consider the cost of home staging. This process requires a considerable amount of time, labor, and money.
The good news is that virtual staging only costs a fraction of home staging. It’s actually up to 97% cheaper than traditional staging.
With the money you save on virtual staging, you can increase the profitability of your apartment rental. Best of all, you can set a higher listing price and save on staging costs.
Convenience and Comfort
Some days, there aren’t enough hours to accomplish all our daily tasks. And when adding renting out an apartment on top of your other responsibilities, it can quickly become too much.
Also, if a tenant lives far away from your building, they might be dissuaded from viewing it.
Luckily, virtual staging breaks down these barriers.
Prospective tenants can view the place on their own time, and from the comfort of their current home.
Overall, virtual staging is more convenient than home staging. Neither the property owner nor the tenant needs to leave their home to take the tour.
There’s a lot less work involved for the same result.
The Safer Option
Since the start of the pandemic, more apartment owners are opting for virtual staging rather than in-home staging.
Renters who are immunocompromised or in close contact with vulnerable people may be hesitant to view an apartment in person.
Opting for virtual staging is just another way to keep ourselves and our families safe.
Personalizes an Empty Space
An empty apartment is like a blank canvas. But any artist knows how intimidating it can be to stare at a blank page.
The same principle applies when someone is viewing an apartment. If it lacks any furniture or personality, it might be difficult for the tenant to envision themselves living in that apartment.
So, virtual staging offers the perfect solution to add furniture and accessories to empty spaces and make them feel homey.
Best yet, the apartment owner can customize a vacant space according to their vision and target audience.
One of the things tenants check when touring an apartment is how their style will mesh with the new place – will their decorations, furniture, and paintings look good in the apartment?
Virtual staging allows prospective tenants to see how different styles will improve the empty space and make it a home.
Save Time and Costs
As a landlord or Realtor, you probably know how time-consuming it can be to show an apartment in person. You can only schedule so many home tours in one day.
You also have to spend time staging, cleaning, and showing the place. On top of that, this process has to be repeated for each showing you do.
It takes up a lot of time!
But with virtual staging, you aren’t limited by anyone’s schedule. Those that are interested in your property can view it anytime, from the comfort of their own homes.
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Home Staging vs Virtual Staging: Which Is Best?
These days, you can do most things online. From shopping to educational courses, it seems like nearly everything is accessible with the internet.
Virtual staging no less!
When you’re trying to catch the attention of potential tenants, it’s best to meet them where they’re at.
Virtual staging is a trend that has seen remarkable growth in real estate marketing. Its popularity increases day by day due to its convenience and cost-effectiveness.
With virtual staging, you can make your apartment look fantastic and a place people can call their home for a fraction of the cost of traditional home staging.
That said, we hope this post helped you understand the difference between home staging vs virtual staging and helped you see the benefits of letting our designers virtually stage your apartment before listing it for rent.
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